The Hong Kong Economic and Trade Office, Berlin (HKETO Berlin), together with InvestHK and StartmeupHK, co-organised the StartmeupHK Salon in a hybrid format on 24 August (Berlin time) to introduce the strengths and benefits that Hong Kong can offer to the start-up community in Germany and other Central and Eastern European countries.

Under the theme “Metaverse and Scaling up in Asia”, the StartmeupHK Salon included keynotes and testimonials with representatives from start-ups and technology companies from Hong Kong and Germany who shared their first-hand insights and experience in doing business in Hong Kong.

The Director of HKETO Berlin, Ms Jenny Szeto, introduced Hong Kong’s start-up scene in her welcome remarks. “Hong Kong’s start-up ecosystem has proven to be very robust and resilient, thanks to its strong network of incubators, accelerators and venture capitalists. There are now more than 3 700 start-ups in Hong Kong, an increase of 68% compared from just five years ago,” Ms Szeto emphasised.

Moreover, Ms Szeto remarked on Hong Kong’s appeal as one of the most dynamic start-up centres in the region and highlighted Hong Kong’s strengths and benefits for entrepreneurs. Hong Kong attracts entrepreneurs from all over the world and has been a perfect launch pad for start-ups, with everything a start-up needs: funding, accessibility to markets, infrastructure, talent pool, a simple tax regime and a business-friendly environment.

Launching a business in Hong Kong also allows entrepreneurs to grasp the enormous potential of the Guangdong-Hong Kong-Macao Greater Bay Area (GBA). “As part of the GBA, a city cluster with a population of 87 million and a gross domestic product of EUR 1.9 trillion, Hong Kong also offers direct access to the huge Mainland market with a multitude of business opportunities,” Ms Szeto continued.

The StartmeupHK Salon in Berlin is part of a series of events globally in the lead up to the StartmeupHK Festival, Asia’s leading annual start-up event, which will take place in Hong Kong from 5 to 10 September, 2022.

About HKETO Berlin

HKETO Berlin is the official representative of the Hong Kong Special Administrative Region Government in commercial relations and other economic and trade matters in Germany as well as Austria, the Czech Republic, Hungary, Poland, the Slovak Republic, Slovenia and Switzerland.

Contact:

Stephanie Pall
Head, Public Relations
Hong Kong Economic and Trade Office, Berlin
Tel: +49 (0) 30 22 66 77 24 2
Fax: +49 (0)30 22 66 77 28 8
E-mail: stephanie_pall@hketoberlin.gov.hk

HKETO Berlin
24 August 2022

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